Case study
weddingcreation.in
Technical SEO audit and ongoing work — one project, shown with real numbers instead of a claim.
The situation
weddingcreation.in is a wedding planning and services business. The site existed, it looked fine, and almost nobody found it through Google. Most traffic came from Instagram and word of mouth — the website itself wasn't doing any of the work.
What was wrong
A technical audit turned up the usual list: pages weren't fully indexed, Core Web Vitals scores were poor on mobile, there was no schema markup telling Google what the pages were actually about, and the site's structure didn't match how people actually search for wedding services.
None of it was unusual. Most small business sites have some version of this list — it's just rarely been looked at.
What was changed
- Full technical audit and a prioritised fix list, worked through in order
- Schema markup added across service and location pages
- Core Web Vitals fixes — image sizing, render-blocking resources, mobile load time
- IndexNow submission so new and updated pages get crawled faster
- Content structure rebuilt around real search queries instead of assumptions
This is the same technical work covered on SEO & AI search visibility, and the mobile performance work overlaps with what's described on website design & development.
Current traffic & enquiries
This is Google Analytics, not Search Console, so it's a 30-day snapshot rather than a before/after comparison. Included for the same reason as everything else on this page: real numbers, not a claim.
| Metric | Value |
|---|---|
| Sessions | 473 |
| Users | 222 |
| Bounce rate | 43.6% |
| Average session | ~5m 47s |
Traffic by channel
| Channel | Sessions | Users |
|---|---|---|
| Direct | 213 | 145 |
| Organic search | 204 | 35 |
| Organic social | 26 | 21 |
| AI assistant | 24 | 23 |
| Unassigned | 16 | 15 |
| Referral | 2 | 1 |
| Paid search | 1 | 1 |
Enquiries by channel
| Channel | Enquiries |
|---|---|
| Direct | 7 |
| Organic search | 5 |
| AI assistant | 2 |
Worth calling out: 24 sessions and 2 enquiries came through an "AI assistant" channel — someone asking ChatGPT or Gemini a question and getting pointed here. That's exactly what the AI-search-visibility work covers, and it's already showing up in real traffic, not just organic Google rankings.
What's next
Ongoing monthly work: monitoring rankings, expanding content coverage, and fixing whatever the next audit turns up. SEO doesn't stop at the first fix — it's kept up, or it slides back.
Tell me what you're trying to fix.
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